INFO
Black Sheep Friday is a day of volunteering at local animal sanctuaries as an alternative to Black Friday shopping created by Driftwood. Driftwood creates print and digital magazines and events for vegans who love travel and culture.
PROJECT
Create new logo to fit in circle format for social media
Design new patch for this year's event
Promote Black Sheep Friday to increase volunteers
Also promote the new issue of Driftwood Magazine coming out after a long hiatus
RESPONSIBILITIES
Created new round logo for social media including integrating feedback from Editors
Created two new patches for Black Sheep Friday maintaining consistency between previous years'
Created distinct and well-timed social media promotion images for upcoming issue and upcoming event
Created media kit for Black Sheep Friday including Facebook, Instagram, Gmail, and Google Doc images
