INFO
The Project Lemonade Store provides a free shopping experience for foster youth to receive new clothing and supplies multiple times per year.
PROJECT
Create signage for new storefront and window displays
Create signage for new storefront and window displays
Create signage for interior of store and wayfinding
Consider current trends while avoiding future reprint needs
Ensure greater community understands mission/not open to the public
Keep costs low and ensure flexibility so signs can be moved
RESPONSIBILITIES
Designed all signs and materials including exterior and dimensional signs
Designed all signs and materials including exterior and dimensional signs
Worked with existing physical space (hardware, lighting, colors, etc.)
Created Spanish-language versions of certain materials
Created user-friendly installation/adjustment systems
Redeveloped icon system
Created system to distinguish age and gender while encouraging shoppers to explore where they are most comfortable
