INFO
Touchmark owns and operates high-end senior living communities across North America.
PROJECTS
Collateral, postcards, brochures, booklets
Print and digital advertisements
Social media assets
Forms, documents, contracts, booklets
Interior and exterior signage
Calendars
Web design
RESPONSIBILITIES
Maintaining visual and written regional distinctions and location details between 13+ communities
Creating templates of forms, presentations, flyers, etc. with easy usability
Developing shot lists for photographers to ensure quality and consistency across communities and move away from stock photography
Collaborating with marketing team to develop bi-annual campaigns
Developing visual brand as company and cultural needs shift, including full rebrand
Considering sensitivity of subjects around senior care including Alzheimer's and dementia, Parkinson's disease, etc.
Photo editing
Vector graphic design and typography selection
